International Marketing

International Marketing


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In this type, buyers are divided into groups on the basis of their knowledge of, attitude toward, use of, or response to a product.


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In this level of segmentation, the products tailored according to the needs and wants of local customer groups

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This bases of segmentation, it calls for dividing the market into different geographical units such as nations, states, regions, provinces, cities or neighborhoods.


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This company’s overseas involvement category High decentralized organization operating across a broad range of countries.


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The second step in creating market segments is determining what types of different consumers form that overall market.


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In this step, the company required to describes the segments.


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This refers to the partitioning of a market into smaller parts by identifying different groups of people with fairly similar needs, a firm can try to satisfy their customers better and more profitably thru assembling a marketing mix effort for each market segment.


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This market segment consists of a large identifiable group within a market. An international company that practices it recognizes that buyers differ in their wants, purchasing power, geographical locations, buying attitudes and buying habits.


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This level of segmentation often customized as per the individual customers

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This category operates within a geographically defined region that crosses national boundaries.


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This refers to exchanges across national boundaries for the satisfaction of human needs and wants. It involves marketing in more than one country.


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This refer as the process in which the demand structure for economic goods and services is anticipated.


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In this level of segmentation, the seller engages in the mass production, mass distribution and distribution and mass promotion of one product for all buyers.


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This refers to the international marketing challenges in where the company or firm doing business with different countries have to follow rules, regulations, trade laws, taxation laws and local contractual obligation.


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In this step, the company can select the most appropriate target market for the firm

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This involves marketing activities within a single country and typically the first area where companies seek to market their products and services

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The _____________ also defined as an organizational function and a set of processes for creating, communicating and giving value to customers and give benefits to the organization.


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To successfully compete globally, rather than simply operate domestically companies should emphasize global coordination of marketing activities in where ____________________


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Marketing is the analyzing, organizing, planning and ____________ of the firm’s customer-impinging resources on policies and activities with a view to satisfying the needs and wants of chosen consumer groups at a profit.


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This refers to the goods that consumers either do not know about or would never think of buying.


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This represents a simple way for a manufacturer to become involved in international marketing. This is also a business arrangement in which one company gives another company permission to manufacture its product for a specified payment.


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What is the fifth levels of a product?


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This means selling to an intermediary, who in turn sells your products either directly to customers or to importing wholesalers

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What is the fourth levels of the product?


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This refers to a chain of businesses or intermediaries through which a good or service passes until it reaches the final buyer or the end consumer.


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This means introducing the product in the foreign market without any change

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This mean an industry in which the strategic positions of competitors in major geographic or national markets are fundamentally affected by their overall global positions.


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This may result in the identification of opportunities for global products and brands and integrating and coordinating strategy across national boundaries to exploit potential synergies of operating on an international scale. Such opportunities should, however, be weighed against the benefits of adaption to customer characteristics.


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This represents a simple way for a manufacturer to become involved in international marketing. This is also a business arrangement in which one company gives another company permission to manufacture its product for a specified payment.


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This refers to a firm that operates in more than one country and captures R&D, production, logistics, marketing and financial advantages in its costs and reputation that are not available to purely domestic competitors.


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This is also called product assortment, a set of all product lines and items that a particular seller offers for sale to buyers.


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This refers to a set of attributes and conditions that buyers normally expect and agree to when they purchase this product.


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This refers to a chain of businesses or intermediaries through which a good or service passes until it reaches the final buyer or the end consumer.


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This refers to a subset of packaging. In practice, before labels are finally recommended for approval, rough designs are submitted first.


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This refers to the identification mark of a product which enters into the channels of trade and commerce.


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Refers to the goods that the customer usually purchases frequently, immediately and with a minimum effort

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How many is the levels of the product?


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This means introducing the product in the foreign market without any change

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This refer to the item offered for sale to a market. It includes physical goods, services, persons, places, organizations and ideas.


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What is the fifth levels of a product?

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This company overseas involvement category operates within a geographically defined region that crosses national boundaries.


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This is considering as a major issue in product strategy

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This international marketing challenges involves variation in semiotics, values, ideas, attitudes, beliefs, assumptions and traditions pose a challenge to the international marketing manager.


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This represents an effort to increase a company’s targeting precision. It can be carried out at four levels: segments, niches, local and individuals

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This represents a simple way for a manufacturer to become involved in international marketing. This is also a business arrangement in which one company gives another company permission to manufacture its product for a specified payment.

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To successfully compete globally, rather than simply operate domestically companies should emphasize global configuration of marketing activities in where_________________

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This is also defined as an organizational function and a set of processes for creating, communicating and giving value to customers and give benefits to the organization.


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In this type, buyers are divided into groups on the basis of their knowledge of, attitude toward, use of, or response to a product.


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This refers to a more narrowly defined group, typically a small market whose needs are not being well served.


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In this link, the company get products from their foreign entry point to the final buyers and users.


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This company overseas involvement category run independent and mainly self-sufficient subsidiaries in a range of countries.


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This mean an industry in which the strategic positions of competitors in major geographic or national markets are fundamentally affected by their overall global positions.

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This refers to the item offered for sale.

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This refers to an investment in a foreign business enterprise designed to acquire a controlling interest in this enterprise. 

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This is also called product assortment, a set of all product lines and items that a particular seller offers for sale to buyers.

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This may result in the identification of opportunities for global products and brands and integrating and coordinating strategy across national boundaries to exploit potential synergies of operating on an international scale. Such opportunities should, however, be weighed against the benefits of adaption to customer characteristics.

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In this step, the company can select the most appropriate target market for the firm.


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This bases of segmentation calls for dividing the market into different geographical units such as nations, states, regions, provinces, cities or neighborhoods.


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This means selling to an intermediary, who in turn sells your products either directly to customers or to importing wholesalers.

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This creates the largest potential market, which leads to the lowest costs, which in turn can translate into either lower prices or higher margins.


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The three major steps of Target Marketing are Market Segmentation, Target Marketing and___________.


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This refers to the international marketing challenges in where the company or firm doing business with different countries have to follow rules, regulations, trade laws, taxation laws and local contractual obligation

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This level of segmentation often customized as per the individual customers.


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This is the first decision is whether the company should develop a brand name for its product in other countries.

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This refers to a firm that operates in more than one country and captures R&D, production, logistics, marketing and financial advantages in its costs and reputation that are not available to purely domestic competitors.

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This means selling to an intermediary, who in turn sells your products either directly to customers or to importing wholesalers.

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This refers to a set of attributes and conditions that buyers normally expect and agree to when they purchase this product.

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How many are the steps of market segmentation?


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This refers to the amount of money or cost the buyer is willing to pay in exchange for receiving them.

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This level of segmentation required the products tailored according to the needs and wants of local customer groups

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Marketing is the analyzing, organizing, planning and ____________ of the firm’s customer-impinging resources on policies and activities with a view to satisfying the needs and wants of chosen consumer groups at a profit.

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This includes activities that direct the flow of goods from one country to the users of another country.


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Manufacturers who decide to brand their products must choose which brand names to use, these strategies are available except one.

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This can influence the business in different ways. Language problems, pricing difficulties and culture-collisions are not uncommon especially in the beginning.


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In this step, the company is required to select one target market from the list of market segments then need to use form of objective assessment.


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An international company that practices this level of segmentation recognizes that buyers differ in their wants, purchasing power, geographical locations, buying attitudes and buying habits.


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This international Marketing challenges urge the companies or firm doing business with different countries have to follow rules, regulations, trade laws, taxation laws and local contractual obligations


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This refers to consisting of creating of something new for foreign market

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The container or wrapper in packaging is called what?

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This is the link in where the export department or international division make decisions on channels and other marketing mix elements.


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This is the idea in where companies can run the same advertising and promotion campaigns used in the home market or change them for each local market.


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In this link, the company get products from their foreign entry point to the final buyers and users.


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To successfully compete globally, rather than simply operate domestically companies should emphasize the linkage of marketing activities which answers the_______________.


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This refers to the goods that consumers either do not know about or would never think of buying.


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This concept defines what the package should basically be or do for the particular product.

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This refers to a type of communication between buyer and the seller

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This is a business enterprise that sells goods or services directly to the final consumer for his or her personal, non business use.

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This answer the question; how should the results be evaluated?

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This coordinates successive stages of production and distribution through the size and power of one of the parties.

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This means a new product is defined as one that is new to the host country, but not new to the international market.

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This means communication with the customer.

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This marketing channel terminology is an intermediary who assists in the distribution process but neither takes title to goods nor negotiates purchases or sales.

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This is affected by such factors as differences in costs, demand conditions, competition and government laws. The impact of these factors on pricing is figured in by following particular pricing orientation.

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This is based on a variety of considerations among which price is just one.


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This includes a channel member called a franchisor might link several successive stages in the production-distribution process. Franchising has been the fastest growing and most interesting retailing development in recent years.

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This means the objective statement would emphasize the satisfaction of a customer need. 

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In this step, the message’s impact depends not only upon what is said but also on how it is said.  Once a company has decided on a marketing strategy, they must turn their idea into a compelling advertisement that will break through the advertising clutter and grab the attention of their target customers.

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This can be defined as a reasoned choice from a set of alternative prices that aim at profit maximization within a planning period in response to a given scenario.

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This refers to the discretion that the company has, or wants to have, in seeing the goods through to the customers.

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A   _________________ in export pricing that a company must consider is whether to set a common price or different prices for domestic and international markets.

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In this step, the company must next search for the most cost-effective media vehicle within each media type.

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This means producing a specialized product in another country in order to take advantage of the peculiar strengths of that country.

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In this step, the advertiser faces a macroscheduling problem and a microscheduling problem.

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In this factor, Brands in a commodity class require heavy advertising to establish a differential image. Advertising is also important when a brand can offer unique physical benefits or features.

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This also serves as a measure of the economic performance of profit centers within the enterprise. It differs from market price, which measures exchanges between the company and the outside world, for the next effect of transfer pricing is borne by the same organization.

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Research on the subject shows that foreign product design strategy varies with this international marketing decision

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It involves both credit standing and cash flow position.

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In this stage, the attitude of the customer regarding the products is important.


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In this factor, high-market-share brands usually require less advertising expenditures as a percentage of sales to maintain their share. To build share by increasing market size requires larger advertising expenditures.

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In this step, the product message should be decided as part of developing the product concept as it expresses the major benefit that the brand offers. Yet even within this concept, there may be latitude for several possible messages. And overtime, the marketer might want to change the message without even changing the product, especially if consumers are seeking new or different benefits from the product.

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This means communication with the customer.

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This is divided according to functions performed in producing and marketing goods to unrelated buyer


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In this step, the message’s impact depends not only upon what is said but also on how it is said.  Once a company has decided on a marketing strategy, they must turn their idea into a compelling advertisement that will break through the advertising clutter and grab the attention of their target customers.

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This refers to marketing systems in which two or more unrelated companies put together resources or programs to exploit an emerging marketing opportunity

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This problem in distribution channels are magnified in less developed countries in the world which are far larger in size such as China, India, Brazil and South Africa.

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This refers to the expenses that the company make to market and sell its products, develop and promote its brand.

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This consists of independent firms at different levels of production and distribution integrating their programs on a contractual basis to obtain more economies and/or sales impact than they could achieve alone.

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There are how many product design strategies?

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This refer to is a company that represents and sell the goods of several manufacturers.

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This refers to both qualitative and quantitative coverage of customers and is determined by an analysis of customers, including such factors as their geographic locations, sales potential and service requirements.

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In this stage, the customer develops enough interest in the product and starts searching information about it.

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What is the first step in adoption and diffusion of new products

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This refers to the corporate-sponsored messages transmitted through the mass media.  

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This means adaption, and making appropriate changes in a product to match local perspectives.

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In this factor, a brand must advertise more heavily to be heard above the noise in the market. Even simple clutter from advertisement not directly competitive to the brand creates a need for heavier advertising.

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In this step, the advertisers need to evaluate the alternate messages. A good ad normally focuses on one core selling proposition. Messages can be rated on desirability, exclusiveness and believability. Advertisers should conduct market analysis and research their ads to determine which appeal is most likely to succeed with its target audience.

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This is divided according to functions performed in producing and marketing goods to unrelated buyer


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There are how many types of pricing orientation?

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This combines successive stages of production and distribution under single ownership.

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This refers to marketing systems in which two or more unrelated companies put together resources or programs to exploit an emerging marketing opportunity

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It is said that can be analyzed with reference to such factors as the number of firms in the industry, product differentiation and ease of entry.

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This is required to be made on the basis of careful analysis and review.

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This can be defined in terms of profit and volume

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This refer to is a company that represents and sell the goods of several manufacturers.

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This seeks to determine whether an ad is communicating effectively. Also called copy testing, it can be done before an ad is put into media and after it is printed or broadcast.

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This refers to the International Development Association, created for the purpose of giving “soft” loans to the least developed countries, that is, long-term loans at very low interest rates.

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Information under this category includes a wide variety of data on factors like size of the population, national income and principle sources, political and law regulations etc.

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This structure include such considerations as management’s attitudes toward foreigners and overseas environments, managements willingness to take risks and seek growth in unfamiliar circumstances, and management’s ability to make compromises to accommodate foreign perspectives.

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The tariffs, quotas, exchange control and administrative regulation are what of the commercial policy?

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In this aspect sales-promotion programs are designed on the basis of experience, pretests should be conducted to determine if the tools are appropriate, the incentive-size optimal, and the presentation method efficient. Promotions can usually be tested quickly and inexpensively.


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This tool is carried by the company’s logo, stationery, brochures, signs, business forms, business cards, building and dress-codes.


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This refers to the summary statements of all the economic transactions between one country and all other countries over a period of time, usually one year.

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In what step of marketing research implies that the researcher should have a clear concept and definition of the problem. The first step in the international marketing research process frequently incorporates a preliminary phase of assessing information needs and availability?

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This activity deals with legislators and government officials to promote or defeat legislation and regulation.


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In this stage the market for a product will start to shrink.

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This includes In-depth interviews, Surveys, Focus groups, Social media monitoring.

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In this stage, the company expands in international market, to serve new types of customers or new geographical areas, it needs to strengthen certain marketing functions other than sales.

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This refers to a process of testing strategies, designs and formulations according to a test and learn approach.

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This is said to be a key factor that must be taken into account before an export decides to enter a foreign market.

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The purpose of this control is to ensure that the company achieves the sales, profits, and other goals established in its annual plan.

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