Internet Marketing and Entrepreneurship

Internet Marketing and Entrepreneurship


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These are systems based on the Internet that can create, accelerate, and transmit product value from producer to a consumer terminal, through digital networks.

Select one:

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Also known as PPC advertising, involves the purchase of ad space in prominent, visible positions atop search results pages and websites.

Select one:

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Social Media Marketing can be used as a means of obtaining information about competitors and boost competitive advantage.

Select one:
 

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One of the advantage of content marketing is that, it  allows companies to promote themselves to large, diverse audiences that could not be reached through traditional marketing such as phone and email based advertising.


Select one:
 

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In terms of Integrated Marketing Communication "integration of advertising in digital games into the general advertising, communication, and marketing strategy of the firm" is an important as it results in a more clarity about the brand/product and creates a larger overall effect.

Select one:
 

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Market segmentation allows a company to understand the different behavioral patterns and decision-making processes of different groups of consumers.


Select one:
 

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They set priorities for business opportunities, concentrating on market segments within which they expect to achieve the best overall economic return from their product or service

Select one:

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The Internet is a global system of interconnected computer networks that use the standard Internet protocol suite (TCP/IP) to link several billion devices worldwide.

Select one:
 

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This refers to a new information collected specifically for your purposes. Methods of primary data collection vary based upon the goals of the research, as well as the type and depth of information being sought.


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In what step of marketing research implies that the researcher should have a clear concept and definition of the problem. The first step in the international marketing research process frequently incorporates a preliminary phase of assessing information needs and availability?


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This refers to a public information that has been collected by others. It is typically free or inexpensive to obtain and can act as a strong foundation to any research project.


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This refer to an intermediary who buys, takes title to and resells merchandise.


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This is also defined as any paid form of non-personal presentation and promotion of ideas, goods or services by an identified sponsor.


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In this step, the company has to choose on the different major media types like Newspaper, Television, Direct Mail, Radio and Magazine, Social media and consider different factors such as product, message and cost.


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How many specific factors are to be consider in setting the advertising budget?


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This provides information about the features of a new product or service in order to initiate the decision-making process of consumers.


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The objective of this classification aims to convince its audience of a certain belief that leads to action often buying products.  Persuasive advertising uses various techniques to appeal to the logical, emotional and ethical sides of the decision-making process.

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This factors defines that a higher advertising budget may be set aside when the target market is interested in advertising information and do not mind being bombarded with ads.

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This refers to a public information that has been collected by others. It is typically free or inexpensive to obtain and can act as a strong foundation to any research project.


Select one:

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This refers to a new information collected specifically for your purposes. Methods of primary data collection vary based upon the goals of the research, as well as the type and depth of information being sought.


Select one:

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In what step of marketing research implies that the researcher should have a clear concept and definition of the problem. The first step in the international marketing research process frequently incorporates a preliminary phase of assessing information needs and availability?


Select one:

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This category includes a wide variety of data on factors like size of the population, national income and principle sources, political and law regulations etc.

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This refers to the International Development Association, created for the purpose of giving “soft” loans to the least developed countries, that is, long-term loans at very low interest rates.

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This is said to be a more serious restriction than a tariff because the firm has less flexibility in responding to it.

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This refers a tax on products imported from other countries.

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This includes government Statistics, Industry associations, Trade publications, Company websites.


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This refers to a market research conducted either simultaneously or sequentially to facilitate marketing decisions in more than one country.


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This means that foreign exchange is scarce and that the government is rationing it out according to its own priorities.

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This refers to the systematic design, collection, analysis and reporting of data and findings relevant to a specific marketing situation facing the company.


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It is said that the principal source of information is the _________________ of the trading nations.

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This is the term used to refer to government regulations bearing on foreign trade. 

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In this stage the market for a product will start to shrink.

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What is the third phase of international marketing research?


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According to this concept, many products go through a trade cycle wherein one nation is initially an exporter, then loses its export markets, and finally may become an importer of the product.

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This refers to the financial side of international trade

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This is said to be a key factor that must be taken into account before an export decides to enter a foreign market.

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This stage is typically characterized by a strong growth in sales and profits and because the company can start to benefit from economies of scale in production.

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This includes In-depth interviews, Surveys, Focus groups, Social media monitoring.

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This control, particularly, concerns with measuring spending efficiency. The ways to improve efficiency of various marketing entities like sales force, advertising, distribution, sales promotion and so forth.

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This refers to the one of the major tasks of PR professionals is to find or create favorable updates about the company, its products and its people.

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In this structure, this offers greater flexibility than the single-line-of-command structures already discussed and reconciles this flexibility with coordination and economies of scale to the strength of large organizations.

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This activity refers to promoting understanding of the organization with internal and external communications.

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In this stage, the continued growth of the company will warrant additional investment in marketing research, new product development, advertising and sales promotion and customer service.

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This structure assigns worldwide responsibility to product group executives at the line management levels. The firm is segregated along product lines; each division is separate profit center with the division head directly accountable for profitability.

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This refers to means to charge the price and hand-over the product and service.


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In this structure, the company’s activities are separated in two units. One domestic and the other is international.

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The purpose of this control is to measure the profitability of their various products, territories, customer groups, trade channels and other sizes.

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This major tools in Marketing Public Relations rely extensively on communication materials to reach and influence their target markets. These includes annual reports, brochures, articles, audiovisual materials and company newsletters and magazines.

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This consists of a diverse collection of incentive tools, mostly short term., designed to stimulate quicker and/or greater purchase of particular product/services by consumers or the trade.


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This structure offers greater flexibility than the single-line-of-command structures already discussed and reconciles this flexibility with coordination and economies of scale to the strength of large organizations.

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This activity refers to Sponsoring various efforts to publicize specific products.

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This plans should be prepared for each individual promotion. Implementation planning must cover lead time and sell-in time.

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In this stage, small companies typically appoint a sales manager, who manages a sales force and also does some selling. When the company needs marketing research or advertising, the marketing manager hires help from the outside.

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This refers to the time necessary to prepare the program prior to launching.

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This refers to means to increase the sales.


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The purpose of this control is to ensure that the company achieves the sales, profits, and other goals established in its annual plan.

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This control implies a critical review of overall marketing effectiveness in relation to broad and long-term objectives and firm’s response to marketing environment.

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Example of this tools are coupons, Cash refund offers (rebates), Price packs (cents-off deals), Premiums (gifts), Prizes (contests, sweepstakes, games), Patronage awards, Free Trials, Product warranties, The-in promotions, Cross-Promotions, Point-of-Purchase (POP) displays and demonstrations and Samples. 

Select one:

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The disadvantage of video advertising is that it disrupts the viewing experience of the video and therefore there is a difficulty in attempting to avoid them.

Select one:
 

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One of the advantage of content marketing is that, it  allows companies to promote themselves to large, diverse audiences that could not be reached through traditional marketing such as phone and email based advertising.


Select one:
 

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Nonlinear marketing strategies involve efforts to adapt the advertising to different platforms, and to tailor the advertising to different individual buyers rather than a large coherent audience.


Select one:
 

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As digital platforms became increasingly incorporated into marketing plans and everyday life, and as people increasingly use digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent, employing combinations of different digital and online mechanisms.

Select one:
 

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In the 2000's, the storage capacity of computer was still small enough to store huge volumes of customer information. Companies started choosing online techniques, such as database marketing, rather than limited list broker.

Select one:
 

Question text

This type of advertising in terms of digital/online means are advertisements that play on online videos e.g. YouTube videos. This type of marketing has seen an increase in popularity over time.

Question text

Shipping and customer satisfaction would be included in sales to avoid the customer from reversing or unclosing the deal.


Select one:
 

Question text

The Internet is a global system of interconnected computer networks that use the standard Internet protocol suite (TCP/IP) to link several billion devices worldwide.

Select one:
 

Question text

The interconnection of regional academic networks in the 1980s marks the beginning of the transition to the modern Internet.

Select one:
 


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MATCHING TYPE:

They paid content providers and technology companies to place advertising in front of the end consumer.

 

It was like running an affiliate store and the drop shipper acted as the mediator without ever touching the product.

 

A variety of companies use this type of business model including Uber, Lyft, Airbnb, Instacart, Ola, and many more. This model focuses on the specific needs of the customers and providing it for them when they want the product/service

 

Creating ________________ as a solution(s) to problems and or opportunities was another option. The key here was to find out wat the problems that companies were having.

 

A partnership with the online entrepreneur that published content and the retailer who had the affiliate program.

 

Netflix, Spotify, Zipcar and even some newspapers like the New York Times are all examples of companies that charged a monthly fee or a _________________

 

It consisted of having an expertise in one or more area(s) and provided clients with mentorship, leadership, and career advice.

 

This model was a combination of being both premium and free. Online startups used this model in a variety of industries.

 

It is an online business model that uses content to educate and market products and/or services.

 

It was about assisting a company or potential entrepreneur with an area(s) of expertise.

 

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This is a great tool for showing you how people are interacting with your site in a much more visual way.

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 is an affordable, easy to use website builder. It’s not a big hitter when it comes to design, but it certainly delivers on features.

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A  name is your website’s unique address.

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This means adaption, and making appropriate changes in a product to match local perspectives.

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In this stage, the customer develops enough interest in the product and starts searching information about it.

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This means the objective statement would emphasize the satisfaction of a customer need. 

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There are how many product design strategies?


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This means a new product is defined as one that is new to the host country, but not new to the international market.

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In this stage, the attitude of the customer regarding the products is important.


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This means a new product is defined as one that is new to the host country, but not new to the international market.

Select one:

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In this stage, the customer develops enough interest in the product and starts searching information about it.

Select one:

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What is the first step in adoption and diffusion of new products

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This means the objective statement would emphasize the satisfaction of a customer need. 

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Research on the subject shows that foreign product design strategy varies with this international marketing decision

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This is required to be made on the basis of careful analysis and review.

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This means adaption, and making appropriate changes in a product to match local perspectives.

Select one:

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There are how many product design strategies?


Select one:

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This means producing a specialized product in another country in order to take advantage of the peculiar strengths of that country.

Select one:

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Marketing has to be seen as the essential focus of all activities within an organization. It is the concept should lie at the heart of the organization, and the actions of directors, managers and employees should be guided by its philosophy.


Select one:
 

Question text

Nonlinear marketing strategies involve efforts to adapt the advertising to different platforms, and to tailor the advertising to different individual buyers rather than a large coherent audience.


Select one:
 

Question text

All parts of the organization should co-ordinate activities to ensure that customer needs are met efficiently, effectively and profitably.

Select one:
 

Question text

In comparison to other forms of digital marketing, this is considered cheap; it is also a way to rapidly communicate a message such as their value proposition to existing or potential customers

Select one:

Question text

These are systems based on the Internet that can create, accelerate, and transmit product value from producer to a consumer terminal, through digital networks.

Select one:

Question text

This involves the placement of paid content that replicates the look, feel, and oftentimes, voice of a platform's existing content. It is most effective when used on digital platforms like websites, newsletters, and social media.

Question text

Shipping and customer satisfaction would be included in sales to avoid the customer from reversing or unclosing the deal.


Select one:
 

Question text

It is a procedure wherein strategies are made and executed to draw in traffic for a website or to gain attention of buyers over the web using different social media platforms.


Question text

Marketing refers to channeling the gap between service and product providers to service and product seekers or also known as _________________________

Select one:

Question text

In the past, marketing involved traveling salesmen, while in modern times, marketing is more likely to involve television, the internet, and other forms of media promotions.

Select one:
 

Question text

Benefit of Social Media Marketing is that, companies can engage with customers directly, allowing them to obtain feedback and resolve issues almost immediately.


Select one:
 

Question text

It is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising.

Question text

Parts of managing marketing efforts are: Organizing resources, implementation and control.

Select one:
 

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It is a network of networks that consists of millions of private, public, academic, business, and government networks of local to global scope, linked by a broad array of electronic, wireless, and optical networking technologies.

Select one:

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It is defined as "the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling."


Select one:

Question text

Businesses often rely on individuals portraying their products in a positive light on social media, and may adapt their marketing strategy to target people with large social media followings in order to generate such comments.

Select one:
 

Question text

The Internet is a global system of interconnected computer networks that use the standard Internet protocol suite (TCP/IP) to link several billion devices worldwide.

Select one:
 

Question text

It is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic.

Select one:

The interconnection of regional academic networks in the 1980s marks the beginning of the transition to the modern Internet.

Select one:
 

Question text

One of the advantage of content marketing is that, it  allows companies to promote themselves to large, diverse audiences that could not be reached through traditional marketing such as phone and email based advertising.


Select one:
 

Question text

Also known as PPC advertising, involves the purchase of ad space in prominent, visible positions atop search results pages and websites.

Select one:

Question text

In the 2000's, the storage capacity of computer was still small enough to store huge volumes of customer information. Companies started choosing online techniques, such as database marketing, rather than limited list broker.

Select one:
 

Question text

Social Media Marketing can be used as a means of obtaining information about competitors and boost competitive advantage.

Select one:
 

Question text

It is the component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services.

Select one:

Question text

It is an online platform which people use to build social networks or social relations with other people who share similar personal or career interests, activities, backgrounds or real-life connections


Question text

It is perceived to not be considered a safe, reliable and easy means of marketing through online platform. This is due to a lack of reliability in terms of affiliates that can produce the demanded number of new customers.

Select one:

Question text

They set priorities for business opportunities, concentrating on market segments within which they expect to achieve the best overall economic return from their product or service

Select one:

Question text

A content created and paid for by a brand to promote a specific product or service.


Question text

This techniques may be used to improve the visibility of business websites and brand-related content for common industry-related search queries.

Select one:

Question text

The disadvantage of video advertising is that it disrupts the viewing experience of the video and therefore there is a difficulty in attempting to avoid them.

Select one:
 

Question text

SEO stands for _________________

Select one:

Question text

In terms of Integrated Marketing Communication "integration of advertising in digital games into the general advertising, communication, and marketing strategy of the firm" is an important as it results in a more clarity about the brand/product and creates a larger overall effect.

Select one:
 

Question text

What was the first internet that was made by the US government?

Select one:

Question text

This type of advertising in terms of digital/online means are advertisements that play on online videos e.g. YouTube videos. This type of marketing has seen an increase in popularity over time.

Question text

SEM starns for ___________________

Select one:

Question text

According to Jaworski and Kohli, (1993), this concept requires organizations to be committed to a market/customer orientation that all parts of the organization should co-ordinate activities to ensure that customer needs are met efficiently, effectively and profitably.

Select one:

Question text

It is an approach to marketing that focuses on gaining and retaining customers through offering helpful content to customers that improves the buying experience and creates brand awareness.

Question text

Transforming strategy into programs, managing Product Lines, Brands, and Packaging and managing Service Businesses and Ancillary Services are part of Implementing marketing programs.


Select one:
 

Question text

It is a market strategy that involves using content as a means to attract customers to a brand or product. Requires extensive research into the behaviors, interests, and habits of the brand's target market.


Question text

It is all activities required to close the deal. Shipping and customer satisfaction would be included

Select one:

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It consist of the following: 

1.      analyzing market opportunities,

2.      selecting target markets,

3.      designing marketing strategies,

4.      planning marketing programs,

5.      organizing, implementing and controlling the marketing effort.

Select one:

Question text

As digital platforms became increasingly incorporated into marketing plans and everyday life, and as people increasingly use digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent, employing combinations of different digital and online mechanisms.

Select one:
 

Question text

Positioning and development of new product, test, and launch are part the marketing development strategies


Select one:
 

Question text

It is defined as "inclusion of products or brands within a digital game." The game allows brands or products to place ads within their game, either in a subtle manner or in the form of an advertisement banner.

Question text

Digital marketing extends to non-Internet channels that provide digital media, such as television, mobile phones (SMS and MMS), callback, and on-hold mobile ring tones.

Select one:
 

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Market segmentation allows a company to understand the different behavioral patterns and decision-making processes of different groups of consumers.


Select one:
 

Question text

It is the process of grouping customers based on their similarities.


Select one:

Question text

It is an online platform which people use to build social networks or social relations with other people who share similar personal or career interests, activities, backgrounds or real-life connections


Question text

This type of advertising in terms of digital/online means are advertisements that play on online videos e.g. YouTube videos. This type of marketing has seen an increase in popularity over time.

Question text

A content created and paid for by a brand to promote a specific product or service.


Question text

Positioning and development of new product, test, and launch are part the marketing development strategies


Select one:
 

Question text

Benefit of Social Media Marketing is that, companies can engage with customers directly, allowing them to obtain feedback and resolve issues almost immediately.


Select one:
 

Question text

Businesses often rely on individuals portraying their products in a positive light on social media, and may adapt their marketing strategy to target people with large social media followings in order to generate such comments.

Select one:
 

Question text

Shipping and customer satisfaction would be included in sales to avoid the customer from reversing or unclosing the deal.


Select one:
 

Question text

The Internet is a global system of interconnected computer networks that use the standard Internet protocol suite (TCP/IP) to link several billion devices worldwide.

Select one:
 

Question text

Marketing has to be seen as the essential focus of all activities within an organization. It is the concept should lie at the heart of the organization, and the actions of directors, managers and employees should be guided by its philosophy.


Select one:
 

Question text

It is defined as "inclusion of products or brands within a digital game." The game allows brands or products to place ads within their game, either in a subtle manner or in the form of an advertisement banner.


Question text

Positioning and development of new product, test, and launch are part the marketing development strategies


Select one:
 

Question text

All parts of the organization should co-ordinate activities to ensure that customer needs are met efficiently, effectively and profitably.

Select one:
 

Question text

Market segmentation allows a company to understand the different behavioral patterns and decision-making processes of different groups of consumers.


Select one:
 

Question text

Parts of managing marketing efforts are: Organizing resources, implementation and control.

Select one:
 

Question text

It is all activities required to close the deal. Shipping and customer satisfaction would be included

Select one:

Question text

Marketing refers to channeling the gap between service and product providers to service and product seekers or also known as _________________________

Select one:

Question text

Transforming strategy into programs, managing Product Lines, Brands, and Packaging and managing Service Businesses and Ancillary Services are part of Implementing marketing programs.


Select one:
 

Question text

It consist of the following: 

1.      analyzing market opportunities,

2.      selecting target markets,

3.      designing marketing strategies,

4.      planning marketing programs,

5.      organizing, implementing and controlling the marketing effort.

Select one:

Question text

In the past, marketing involved traveling salesmen, while in modern times, marketing is more likely to involve television, the internet, and other forms of media promotions.

Select one:
 

Question text

The interconnection of regional academic networks in the 1980s marks the beginning of the transition to the modern Internet.

Select one:
 

Question text

It is defined as "the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling."


Select one:

Question text

Shipping and customer satisfaction would be included in sales to avoid the customer from reversing or unclosing the deal.


Select one:
 

Question text

Marketing has to be seen as the essential focus of all activities within an organization. It is the concept should lie at the heart of the organization, and the actions of directors, managers and employees should be guided by its philosophy.


Select one:
 

Question text

According to Jaworski and Kohli, (1993), this concept requires organizations to be committed to a market/customer orientation that all parts of the organization should co-ordinate activities to ensure that customer needs are met efficiently, effectively and profitably.

Select one:

Question text

The Internet is a global system of interconnected computer networks that use the standard Internet protocol suite (TCP/IP) to link several billion devices worldwide.

Select one:
 

Question text

What was the first internet that was made by the US government?

Select one:

Question text

They set priorities for business opportunities, concentrating on market segments within which they expect to achieve the best overall economic return from their product or service

Select one:

Question text

It is the process of grouping customers based on their similarities.


Select one:

Question text

It is a network of networks that consists of millions of private, public, academic, business, and government networks of local to global scope, linked by a broad array of electronic, wireless, and optical networking technologies.

Select one:

Question text

It is an approach to marketing that focuses on gaining and retaining customers through offering helpful content to customers that improves the buying experience and creates brand awareness.

Question text

SEM starns for ___________________

Select one:

Question text

In comparison to other forms of digital marketing, this is considered cheap; it is also a way to rapidly communicate a message such as their value proposition to existing or potential customers

Select one:

Question text

This involves the placement of paid content that replicates the look, feel, and oftentimes, voice of a platform's existing content. It is most effective when used on digital platforms like websites, newsletters, and social media.

Question text

It is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic.

Select one:

Question text

It deals with showcasing promotional messages or ideas to the consumer on the internet. This includes a wide range of advertisements like advertising blogs, networks, interstitial ads, contextual data, ads on the search engines, classified or dynamic advertisement etc.

Select one:

Question text

A content created and paid for by a brand to promote a specific product or service.


Question text

This techniques may be used to improve the visibility of business websites and brand-related content for common industry-related search queries.

Select one:

Question text

It is perceived to not be considered a safe, reliable and easy means of marketing through online platform. This is due to a lack of reliability in terms of affiliates that can produce the demanded number of new customers.

Select one:

Question text

This type of advertising in terms of digital/online means are advertisements that play on online videos e.g. YouTube videos. This type of marketing has seen an increase in popularity over time.

Question text

These are systems based on the Internet that can create, accelerate, and transmit product value from producer to a consumer terminal, through digital networks.

Select one:

Question text

It is a market strategy that involves using content as a means to attract customers to a brand or product. Requires extensive research into the behaviors, interests, and habits of the brand's target market.


Question text

It is an online platform which people use to build social networks or social relations with other people who share similar personal or career interests, activities, backgrounds or real-life connections


Question text

This may include the use of one or more online channels and techniques (omnichannel) to increase brand awareness among consumers.

Select one:

Question text

It is a procedure wherein strategies are made and executed to draw in traffic for a website or to gain attention of buyers over the web using different social media platforms.


Question text

It is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising.

Question text

Also known as PPC advertising, involves the purchase of ad space in prominent, visible positions atop search results pages and websites.

Select one:

Question text

It is defined as "inclusion of products or brands within a digital game." The game allows brands or products to place ads within their game, either in a subtle manner or in the form of an advertisement banner.

Question text

SEO stands for _________________

Select one:

Question text

It is the component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services.

Select one:

Question text

It is all activities required to close the deal. Shipping and customer satisfaction would be included

Select one:

Question text

It is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic.

Select one:

Question text

It deals with showcasing promotional messages or ideas to the consumer on the internet. This includes a wide range of advertisements like advertising blogs, networks, interstitial ads, contextual data, ads on the search engines, classified or dynamic advertisement etc.

Select one:

Question text

In comparison to other forms of digital marketing, this is considered cheap; it is also a way to rapidly communicate a message such as their value proposition to existing or potential customers

Select one:

Question text

This may include the use of one or more online channels and techniques (omnichannel) to increase brand awareness among consumers.

Select one:

Question text

Also known as PPC advertising, involves the purchase of ad space in prominent, visible positions atop search results pages and websites.

Select one:

Question text

They set priorities for business opportunities, concentrating on market segments within which they expect to achieve the best overall economic return from their product or service

Select one:

Question text

Marketing has to be seen as the essential focus of all activities within an organization. It is the concept should lie at the heart of the organization, and the actions of directors, managers and employees should be guided by its philosophy.


Select one:
 

Question text

All parts of the organization should co-ordinate activities to ensure that customer needs are met efficiently, effectively and profitably.

Select one:
 

Question text

It is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising.